Website copy and AI-content editing, held to an editorial standard.
Four ways we sharpen your words
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Website copywriting
Homepages, service pages, and about pages written from scratch. We start from what you actually do and who you do it for, then write copy that says it plainly — with a voice that fits your business, not a template.
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AI-content editing
You drafted it with an AI tool; we make it publishable. That means cutting the filler phrasing, checking claims against what's true for your business, restoring a consistent voice, and tightening structure so readers stay with it.
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Content refresh
Pages that were fine three years ago and read stale now. We rework existing copy — updating what changed, cutting what no longer earns its place, and aligning tone across pages that were written at different times by different hands.
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Editorial review
A line-by-line edit of copy you've already written, plus structural notes: what's working, what's burying the point, and what to move above the fold. Useful when you want a second pair of trained eyes, not a full rewrite.
How a project runs
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Copy review
You send a link or a draft. We read it and reply with an honest, specific note on what the copy needs — free, and useful even if you take it no further.
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Scope & quote
If it's a fit, we agree on exactly which pages or drafts are in scope, what "done" looks like, and a flat quote. No hourly meters, no surprise line items.
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Draft & edit
We write or edit the copy, checking every claim against what you've told us about your business. You get a clean draft with brief notes explaining the key choices.
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Revise & hand off
One structured revision round is included. Then you get final copy in whatever format your site needs, ready to paste in and publish.
The kind of difference an edit makes
These are studio-written demonstration pieces — clearly labeled samples, not client engagements — showing the before-and-after of our editing approach.
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Sample work
AI-content editing — demonstration
Trades-business homepage, de-roboted
A machine-drafted homepage for a fictional plumbing company, edited to cut generic filler and lead with the one thing customers actually search for.
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Sample work
Website copywriting — demonstration
Studio about page, written from scratch
An about page for a fictional design studio, built to answer the visitor's real question — "can I trust these people with my project?" — in the first two paragraphs.
Fair questions, straight answers
What exactly is "AI-content editing"?
It's the work between a machine draft and a publishable page. AI tools produce copy that is fluent but often generic, padded, and occasionally wrong about your business. We edit that draft the way an editor edits any draft: cut the filler, verify the claims with you, restore a consistent voice, and restructure so the point leads.
Do you also write copy from scratch?
Yes. Website copywriting — homepages, service pages, about pages — is half of what we do. Some clients bring a blank page, some bring an AI draft, some bring ten-year-old copy. The editorial standard is the same in every case.
What does the free copy review include?
You send a link or draft; we send back a short, specific written note: the main thing holding the copy back, two or three concrete fixes, and whether we think a project is worth your money. It's not a sales script — if your copy is fine, we'll say so.
How are projects priced?
Flat, per-project quotes agreed before work starts, based on the number of pages and the state of the source material. One structured revision round is included in every quote. We don't bill hourly.
Who owns the finished copy?
You do, fully, once the project is paid. Use it, adapt it, republish it anywhere. We may describe the type of work in general terms, but we don't publish client copy or names without permission.
Is the portfolio real client work?
The portfolio pieces are studio-written demonstration samples for fictional businesses, and every one is labeled as such. We built them to show our editing approach honestly without publishing anyone's private drafts.
Send us the page you're least proud of.
We'll tell you exactly what it needs — free, in writing, no strings.